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for the physical world.

What we learn from counting people, running device estates and turning screens into something you can prove.

A large people counter above a store entrance, ticking up as shoppers walk in, each one picked out with a green marker, while a small advert screen sits to one side.
· 5 min read

IAB Europe: in-store retail media should count people

IAB Europe proposes measuring in-store retail media from footfall, not ad plays. What changes for retailers and media owners, and how to comment.

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