No counting tool covers vehicles or parking.
DisplayPulse does both.
Counting tools count people. MDM tools manage devices. CMS bundles do neither. DisplayPulse is the only one built to do all three — see exactly where each alternative stops in the grid below.
Judge us on the facts — capability by capability.
Below: the honest capability grid against counting vendors, MDM tools and CMS bundles.
| Capability | DisplayPulse | Counting-only | MDM-only | CMS-bundled |
|---|---|---|---|---|
| People counting & footfall | — | |||
| Audience demographics & attention | — | — | ||
| Vehicle audiences (roadside / DOOH) | — | — | — | |
| Parking occupancy | — | — | — | |
| Device fleet management (silent OTA) | — | |||
| Works with the CMS you already have | — | |||
| Client-owned hardware (not rented) | — | — | ||
| Transparent pricing, no “contact us” wall | — | — |
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We publish fair, factual vendor comparisons. If you're weighing DisplayPulse against a specific platform, ask us directly — we'll answer on the facts.
Ask us about your shortlist →FAQs
Is DisplayPulse a content management system (CMS)?
No. DisplayPulse is the measurement and management layer that works alongside whatever CMS you already use. We measure the audience and manage the devices; we never schedule or design the content on your screens.
Does DisplayPulse store faces or recognise individuals?
No. All AI runs on the device at the edge. Video is analysed locally and immediately discarded — only anonymous, aggregate numbers ever leave the device. No images are stored and no individual is identified. It is anonymous by design and GDPR-ready.
How is DisplayPulse priced?
Per device, per month, with fleet management included in every plan. Plans are Fleet (£4), Count (£9), Connect (£24), Insights (£39), Intelligence (£59). There are no site or location limits, and pricing is published transparently up to 299 devices; larger estates are quoted through an enterprise agreement.
Can DisplayPulse measure vehicles as well as people?
Yes. From the Connect plan up, DisplayPulse counts and classifies passing vehicles (car, van, bus) and converts them into impressions for roadside and DOOH screens — a complement to Geopath/Route currencies with real-time verification and triggering.
Do I have to buy new cameras?
Not always. DisplayPulse runs on the LamasaTech AI Processing Unit paired with the PulseSight Vision Sensor, or on the SoC of a DisplayPulse display. For parking and some deployments it can reuse your existing CCTV.
What happens to my data if I stop subscribing?
Your data is kept for as long as you subscribe — we never delete it as a pricing lever. On lapse there is a 90-day grace period before deletion.
See it on your own estate.
Book a demo, or get in touch with questions.
No faces stored · Edge-processed on-device · GDPR-ready · Cancel anytime