Stop selling estimates.
Sell receipts.
Advertisers renew on proof, not projections. DisplayPulse measures opportunity-to-see at the screen, verifies what actually played, and hands you an export you can put in front of any media buyer.
| SITE | IMPR | REACH | ENG |
|---|---|---|---|
| Forecourt N1 | 118,204 | 96,180 | 24% |
| Ring Rd W | 96,410 | 78,020 | 21% |
| Retail Pk | 54,020 | 44,860 | 17% |
Rate cards built on estimates don't survive a hard renewal conversation.
Panel-level audience numbers are usually modelled, not measured. Proof-of-play is often a scheduling log, not a verified record of an actual audience in front of the screen. When a buyer asks for evidence, most media owners have a plan, not proof.
- 01 Modelled, not measured Static panel audience estimates rarely reconcile with what actually walked or drove past.
- 02 Scheduling logs, not proof "It was scheduled to play" is not the same as "it played, and here's who saw it."
- 03 Fleet blind spots A screen goes dark mid-campaign and the discrepancy only surfaces when the advertiser flags low impressions.
Proof-of-play tells them it ran. Proof of Reach tells them who it reached.
Every DisplayPulse screen or roadside site measures opportunity-to-see, reach, engagement and demographics at the point of play, then attributes it all to the campaign and creative that was on screen. The export — we call it Proof of Reach — is a measurement, not a projection, cut per advertiser.
Measured OTS & reach
Opportunity-to-see, reach and engagement calculated from real audience counts at the screen, not a static panel model.
Verified proof-of-play
A record of what content played, when, and to how large a measured audience — the "guaranteed proof" advertisers are asking for.
Proof of Reach, per advertiser
Cut the campaign report — plays plus the measured audience, demographics and dwell — by campaign or advertiser and export it directly. No manual log-pulling.
Vehicle audiences
Count and classify passing vehicles for roadside and forecourt screens, converted into impressions — a complement to Geopath/Route, never a challenger to established currencies.
The audience never stopped. We still counted it.
vehicle classes · no plates read · no images kept
Connect for audience, Insights for reporting, Intelligence to sell it.
Connect
Know who — and connect your stack
£24per device / month
Turn footfall into audience — who they are, how long they stayed — and feed it straight into whatever you already use. People and passing vehicles.
Insights
Understand performance
£39per device / month
Run the estate, not just watch it — campaign performance, comparisons across sites, and parking utilisation in one dashboard.
Intelligence
Prove it, optimise it, sell it
£59per device / month
Prove ROI to whoever signs the cheque — exportable proof packs, AI-ranked site performance, and the deeper analytics that justify premium rates.
DOOH, answered plainly
Does DisplayPulse replace Geopath or Route audience currencies?
No. DisplayPulse's vehicle and roadside audience data is a complement to established DOOH currencies like Geopath and Route, not a challenger — it adds real-time, site-level, verified counts you can hand to any advertiser alongside the industry-standard planning currency.
Can I export proof-of-play per advertiser?
Yes, from Intelligence — proof-of-play and reporting API are built for exactly this: a verifiable, exportable record of what played, when, and to how large an audience, cut by campaign or advertiser.
Is DisplayPulse a content management system (CMS)?
No. DisplayPulse is the measurement and management layer that works alongside whatever CMS you already use. We measure the audience and manage the devices; we never schedule or design the content on your screens.
Does DisplayPulse store faces or recognise individuals?
No. All AI runs on the device at the edge. Video is analysed locally and immediately discarded — only anonymous, aggregate numbers ever leave the device. No images are stored and no individual is identified. It is anonymous by design and GDPR-ready.
Can DisplayPulse measure vehicles as well as people?
Yes. From the Connect plan up, DisplayPulse counts and classifies passing vehicles (car, van, bus) and converts them into impressions for roadside and DOOH screens — a complement to Geopath/Route currencies with real-time verification and triggering.
Sell proof, not estimates.
Book a demo and see a real proof-of-play export, or get in touch.
No faces stored · Edge-processed on-device · GDPR-ready · Cancel anytime