The audience drove past.
Now you can prove it.
Roadside and forecourt screens have a moving audience. With vehicle audience measurement, DisplayPulse counts and classifies passing vehicles, converts them to impressions, and verifies the plays — real-time evidence that complements the data you already report on.
Watch vehicles classified and counted.
Cars, vans and buses picked out and counted as they pass, on the device.
Count and classify every vehicle that passes
Cars, vans and buses, counted by type and converted to estimated impressions using occupancy multipliers — with content triggering by vehicle type, built in from Connect. No extra camera where a DisplayPulse sensor already looks at the road.
- Vehicle count, type & direction
- Occupancy-multiplier impressions
- Trigger content by vehicle type
- Included from Connect — not an add-on
Real-time verification alongside Geopath & Route
DisplayPulse doesn't replace the audience measurement your buyers trust — it verifies delivery in real time. Calibrated to standard occupancy assumptions, it turns a planned estimate into a measured, exportable receipt.
- Calibrated to standard occupancy assumptions
- Real-time delivery verification
- Exportable proof for every advertiser
Proof of Reach the advertiser can bank
Not just proof-of-play — proof your content played to a real, measured audience, with the demographics and dwell to show who it reached. Across the whole network, pulled via reporting API into your RFP responses and renewal decks.
- Verified proof-of-play per screen
- Proof of Reach: plays + measured audience
- Cross-site network rollup & reporting API
Every vehicle that passes becomes a number.
Cars, vans and buses are picked out and counted as they pass, then turned into estimated impressions. Scroll to move the traffic through.
Traffic doesn't pause for the count. Neither does the sensor.
vehicle classes · no plates read · no images kept
Value your roadside inventory properly.
Book a demo — we'll show measured OTS and proof-of-play on a live roadside scene.
No faces stored · Edge-processed on-device · GDPR-ready · Cancel anytime