https://displaypulse.com/blog/ Measuring real-world audiences, running device estates, and proving that screens work. en-gb Wed, 21 Oct 2026 00:00:00 GMT https://displaypulse.com/blog/iab-europe-in-store-retail-media-should-count-people/ https://displaypulse.com/blog/iab-europe-in-store-retail-media-should-count-people/ IAB Europe proposes measuring in-store retail media from footfall, not ad plays. What changes for retailers and media owners, and how to comment. Wed, 21 Oct 2026 00:00:00 GMT The DisplayPulse team Audience measurement Retail People counting Retail media